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Overcoming the Imagination Gap With TrueView Rugs & Flooring

Updated: Mar 19


Hand holding phone displaying a modern living room with white sofa, colorful rug, plants, and pendant lights. Logo "Nvzn" visible on screen.


Revolutionize Your Online Floor Decor Sales

Are you an ecommerce merchant selling rugs, carpeting, tile, or other floor coverings? If so, you know the challenges of selling these items online. The "Imagination Gap" is real, and it's impacting your revenue.


The "Imagination Gap": A Revenue Killer

Imagine your customers scrolling through your website, trying to visualize how a beautiful rug will actually look in their homes. They're faced with:

  • Uncertainty about size and fit: Will that rug perfectly complement their living room, or will it overwhelm the space?

  • Color coordination concerns: Will the chosen carpet blend seamlessly with their existing decor, or will it create an unwanted clash?

  • Hesitation due to return complexities: The thought of returning a large, heavy item deters many from making an online purchase.

  • The draw of brick-and-mortar: When uncertainty prevails, customers often turn to brick-and-mortar stores for a visceral experience.

This uncertainty leads to lower conversion rates and higher return rates, directly impacting your bottom line.


Introducing TrueView Rugs & Flooring: Augmented Reality for Ecommerce

Nvzn's TrueView Rugs & Flooring is a cutting-edge, affordable solution designed to bridge the "Imagination Gap" and empower your customers to make confident purchasing decisions.



How TrueView Works:

TrueView allows shoppers to virtually preview your floor decor products in their own spaces using their smartphone's web browser. No apps to download, just instant, immersive experiences.


Benefits for Your Business:

  • Increased Conversions: By enabling customers to "try before they buy," you build confidence and reduce hesitation.

  • Reduced Returns: With a clearer understanding of how products look and fit, customers are less likely to be disappointed.

  • Engaging Experience: Differentiate your brand and stand out in a crowded market with a unique and innovative shopping experience.

  • Versatility: TrueView works for rugs, carpeting, mats, decking, floor coatings, tile, hardwood, vinyl, and more!

  • Social Media Integration: Tout your virtual shopping experiences to your followers on platforms like Instagram, Facebook, and Pinterest to attract new visits.

  • In-store Enhancement: Show customers products and variants that are not in stock or physically on display.


TrueView Features:

  • Virtual Viewing: Provides samples for accurate color and design evaluation.

  • Virtual Sizing: Real-scale templates to determine the perfect fit for any space.

  • Easy to Use: No app installations required, compatible with most smartphones and tablets.

  • QR Code Integration: Seamlessly bridge the gap between desktop and the virtual experience on mobile.

  • CMS Integration: works with Shopify, WooCommerce, Squarespace, Wix, and most every other ecommerce platform.

  • Google Analytics Integration: Track and analyze user engagement.

  • Flat fee pricing: Based on number of products, including unlimited variants.

  • 'White Glove' onboarding: Free with 12 month commitment -- with hotline support.


Phone displaying a geometric rug in a room with wooden floor and console. QR code and "Resizable Virtual Sample" text on the left.

Ready to Transform Your Floor Decor Sales?

Don't let the "Imagination Gap" hold your business back. Schedule a demo today to see TrueView Rugs & Flooring in action and learn how it can revolutionize your online sales strategy.



A woman admires her new rug purchase






 
 
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